An extension of our commitment to elegance is our association with Amrapali, the global luxury brand for ethnic Indian jewelry, and the Indian costume jewellery that gracefully complements our mission to deliver luxurious ethnic fashion to Indian-American women. Our collections re-imagine traditional Indian weaves like Kanjivaram, Banarasi, Patola, Ikkat, Tussar and Chanderi silk sarees reinvent age-old designs of the salwar kameez, lehenga cholis, anarkali suits, designer saree blouses, Indian gowns and Indian women's’ dresses and revive interest in the time-honoured Indian embroideries, patterns, prints and motifs. Imagine looking all around you and finding yourself in the midst of a kaleidoscope of colours imagine the feel of some of the most exquisite fabrics there are imagine yourself draped in a piece of work that’s comparable to art - imagine Pure Elegance.įor over a decade, Pure Elegance has captured the imagination of Indian women all across the United States, establishing itself as the leading brand for Indian designer clothes.
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